OFFBEAT SLICE-OF-LIFE ADS FOCUS ATTENTION ON MANAGING COMPANY RISKS

MIAMI , FL -- What do an avocado, a banana split and a sugar packet have in common?

Not much, unless they’re featured in a series of ads that highlight everyday risks companies face – and how an attorney group can help control those risks.

The offbeat ads for Wagenfeld Levine, attorneys with offices in South Florida, St. Louis and Philadelphia, are running in the February, March and April issues of Risk Management magazine.  Wagenfeld Levine, a national firm that specializes in reducing corporate risk exposure and defending companies that self-insure, wanted to reach executives concurrent with the RIMS, risk management conference April 18-21 in Philadelphia.

The ads were designed by Keller Crescent Company, a large regional advertising and communications agency based in Evansville, Ind.,

“The competition’s ads were very staid and corporate, with nature scenes and Rock of Gibraltar type of images,” said Randy Rohn, the Senior VP, Executive Creative Director at Keller Crescent.  “We wanted our ads to stand out and have universal appeal.  Our goal was a series that would prompt people at the water cooler to say, ‘Did you see that ad?’”

Each of the ads was developed using actual cases. Each asks a pointed question about a risk situation. Illustrated by a banana split, avocado slices or an order-taking waitress, each ad discusses Wagenfeld Levine and its services.

“The ads cut to the chase about our practice, and with a bit of creative humor, Keller Crescent created a series of real-life scenarios that companies have to deal with," says Edward Levine, Managing Partner of Wagenfeld Levine.  "You would be surprised how “on point” these ads are."

With offices in Miami, St. Louis and Philadelphia, Wagenfeld Levine concentrates its practice in representation of Fortune 1000, self-insured and large retention entities, financial institutions and creditors. The three-office firm has a total of 25 attorneys and 55 employees.

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